Privacy Policy

Policy Version: 1.0
Effective Date: 2026
Review Date: 2027
Policy Owner: Vital Direct Management Team
Approved By: Vital Direct Management Team

  1. Purpose

Vital Direct Limited ("Vital") is committed to protecting the privacy and security of the personal information entrusted to us.

This Website Privacy Policy explains how we collect, use, store and protect personal information when individuals visit our website, submit enquiries, request our services or otherwise interact with us online.

We are committed to processing personal information fairly, lawfully and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

  1. Scope

This policy applies to all visitors to the Vital Direct website and to any personal information collected through our website, including information submitted through:

  • Online enquiry forms.
  • Contact forms.
  • Email links.
  • Requests for quotations.
  • Service enquiries.
  • Website usage through cookies and similar technologies.

This policy should be read alongside our Website Terms of Use and Website Cookie Policy.

  1. Our Commitment to Privacy

Vital respects the privacy of everyone who visits our website.

We are committed to:

  • Collecting only the information we genuinely require.
  • Processing personal information lawfully and responsibly.
  • Being transparent about how personal information is used.
  • Keeping personal information secure.
  • Respecting the rights of individuals.
  • Continually reviewing our data protection practices.
  1. Information We May Collect

Depending on how you use our website, we may collect:

Information You Provide

  • Name.
  • Company name.
  • Job title.
  • Email address.
  • Telephone number.
  • Business address.
  • Details relating to your enquiry or requested services.

Technical Information

When you visit our website, we may automatically collect limited technical information, including:

  • IP address.
  • Browser type and version.
  • Device type.
  • Operating system.
  • Website usage information.
  • Pages visited and time spent on the website.

This information helps us maintain the security, performance and effectiveness of our website.

  1. How We Use Your Information

We may use personal information to:

  • Respond to enquiries.
  • Provide quotations.
  • Deliver our professional services.
  • Communicate regarding projects and appointments.
  • Improve our website and customer experience.
  • Monitor website performance.
  • Meet legal and regulatory obligations.
  • Protect our business against fraud or misuse.

We will only process personal information where we have a lawful basis for doing so.

  1. Lawful Basis for Processing

Depending upon the circumstances, we process personal information under one or more of the following lawful bases:

  • Performance of a contract.
  • Taking steps before entering into a contract.
  • Compliance with legal obligations.
  • Legitimate business interests.
  • Consent, where required.
  1. Marketing Communications

Where appropriate, Vital may send information relating to our services, industry developments or regulatory updates that may be of interest to our clients and business contacts.

Individuals may opt out of marketing communications at any time using the unsubscribe option provided or by contacting us directly.

Vital will never sell personal information to third parties for marketing purposes.

  1. Sharing Personal Information

Vital only shares personal information where this is necessary to operate our business or provide our services.

This may include:

  • Trusted service partners.
  • Professional advisers.
  • IT and software providers.
  • Website hosting providers.
  • Regulatory or public authorities where required by law.

Where third parties process information on our behalf, we take reasonable steps to ensure appropriate security and confidentiality measures are in place.

  1. Protecting Personal Information

Vital is committed to protecting personal information through appropriate technical and organisational security measures.

We work to safeguard information against:

  • Unauthorised access.
  • Accidental loss.
  • Misuse.
  • Alteration.
  • Unauthorised disclosure.

Access to personal information is limited to those who require it for legitimate business purposes.

  1. Data Retention

We retain personal information only for as long as necessary to:

  • Deliver our services.
  • Maintain appropriate business records.
  • Meet legal and regulatory requirements.
  • Resolve enquiries or disputes.

Retention periods vary depending on the nature of the information and applicable legal obligations.

  1. Individual Rights

Under UK data protection legislation, individuals may have the right to:

  • Request access to their personal information.
  • Request correction of inaccurate information.
  • Request deletion of personal information where appropriate.
  • Restrict or object to certain processing activities.
  • Request the transfer of personal information where applicable.
  • Withdraw consent where processing is based on consent.

Requests relating to personal information should be submitted using the contact details provided below.

  1. Cookies

Our website uses cookies and similar technologies to improve functionality, performance and user experience.

Further information can be found within our separate Website Cookie Policy.

  1. Contacting Us

If you have any questions regarding this Website Privacy Policy or the way Vital processes personal information, please contact us using the contact details published on our website.

If you remain dissatisfied with how your personal information has been handled, you have the right to contact the Information Commissioner's Office (ICO).

  1. Responsibilities

Vital Direct Management Team

The Management Team is responsible for:

  • Promoting compliance with data protection legislation.
  • Maintaining appropriate privacy practices.
  • Reviewing this policy regularly.
  • Supporting continual improvement in data protection and information security.

Employees and Representatives

Everyone working for or on behalf of Vital is expected to:

  • Handle personal information responsibly.
  • Follow company data protection procedures.
  • Protect confidential information.
  • Report any suspected data breaches promptly.
  1. Related Policies

This policy should be read in conjunction with:

  • Website Terms of Use
  • Website Cookie Policy
  • Data Protection Policy (where applicable)
  • Information Security Policy (where applicable)
  • Cyber Security Policy
  • Confidentiality Policy
  1. Policy Review

This policy will be reviewed annually, or sooner where changes in legislation, website functionality or business operations make this necessary.

Vital Direct Limited is committed to protecting personal information through responsible, transparent and secure data handling practices.

At Vital, protecting your privacy is an important part of delivering trusted, professional and responsible services.