Cookie Policy

Policy Version: 1.0
Effective Date: 2026
Review Date: 2027
Policy Owner: Vital Direct Management Team
Approved By: Vital Direct Management Team

  1. Purpose

Vital Direct Limited ("Vital") uses cookies and similar technologies to help ensure our website operates effectively, provides a positive user experience and enables us to understand how visitors use our website.

This Website Cookie Policy explains what cookies are, how they are used on our website and the choices available to visitors regarding their use.

  1. Scope

This policy applies to all visitors accessing the Vital Direct website and should be read alongside our Website Privacy Policy and Website Terms of Use.

  1. What Are Cookies?

Cookies are small text files that are placed on a device when a website is visited.

Cookies help websites recognise returning visitors, remember preferences and collect information that helps improve website performance and functionality.

Cookies do not normally identify an individual directly but may be linked with other information where permitted by law.

  1. How We Use Cookies

Vital may use cookies to:

  • Ensure the website functions correctly.
  • Improve website performance and reliability.
  • Remember user preferences where appropriate.
  • Analyse website traffic and visitor behaviour.
  • Help improve the content and services we provide.
  • Maintain the security of our website.

We only use cookies where appropriate and in accordance with applicable legislation.

  1. Types of Cookies We May Use
  • Strictly Necessary Cookies - These cookies are essential for the operation and security of the website and cannot normally be disabled.
  • Performance and Analytics Cookies - These cookies help us understand how visitors use our website by collecting anonymous or aggregated information. This enables us to improve website performance and user experience.
  • Functionality Cookies - These cookies remember choices or preferences to improve your experience when returning to our website.
  • Third-Party Cookies - Some areas of our website may include content or services provided by trusted third parties. These providers may place cookies on your device in accordance with their own privacy and cookie policies.
  1. Managing Cookies

Most web browsers allow users to:

  • Accept or reject cookies.
  • Delete existing cookies.
  • Receive notifications when cookies are being placed.
  • Manage cookie preferences through browser settings.

Visitors may also be able to manage their cookie preferences through our website's cookie consent banner where available.

Please note that disabling certain cookies may affect the functionality or performance of some areas of the website.

  1. Changes to Cookies

The cookies used by our website may change from time to time as the website develops or new functionality is introduced.

This policy is intended to provide an overview of how cookies are used and may be updated periodically to reflect changes in technology, legislation or website functionality.

  1. Data Protection

Where cookies collect personal information, Vital will process that information in accordance with applicable data protection legislation and our Website Privacy Policy.

  1. Responsibilities

Vital Direct Management Team

The Management Team is responsible for:

  • Ensuring appropriate cookie practices are maintained.
  • Reviewing website technologies periodically.
  • Maintaining compliance with applicable legislation.
  • Reviewing this policy on a regular basis.

Website Users

Visitors are responsible for managing their own browser settings and cookie preferences where they choose to do so.

  1. Related Policies

This policy should be read in conjunction with:

  • Website Privacy Policy
  • Website Terms of Use
  • Data Protection Policy (where applicable)
  • Information Security Policy (where applicable)
  • Cyber Security Policy
  1. Policy Review

This policy will be reviewed annually, or sooner where changes in legislation, website functionality or industry best practice make this necessary.

Vital Direct Limited is committed to operating a secure, transparent and user-friendly website.

At Vital, we believe visitors should understand how information is used to improve their online experience while ensuring their privacy and personal information remain protected.